You should be in the house... wonderful line up. spirits. love. entertainment. food. vendors. dance. poetry. all in support of our entrepreneurial youth arts program! Get your tickets early, it's cheaper.
By keeping YOUR brand, logo / name in front of your prospective clients, you help to make them feel familiar with you. Of course, if you also help the marketplace to feel good or positive toward your business, you can increase the impact of your marketing enormously.
This is yet another reason for you to develop a content marketing strategy for your business. The bottom line: Marketing your business is not a binary decision. You should include whatever is most likely to deliver the best results for you, regardless of the fashions of the day. If it works for you, do it. If it doesn't work drop it but at least you can say you tried it! Artomatic is proud to announce open registration for Artomatic Takes Flight - a special exhibit of Artomatic artists at Reagan National Airport. Artomatic Takes Flight is an unjuried art exhibition for Artomatic artists that will be on display from March 3 to June 25, 2011, at Reagan National Airport in the hallway connecting to Terminal A. In the spirit of Artomatic, artwork will be accepted on a first come, first serve basis, until the exhibition space is filled (70 artworks, one per artist).
Join us for the opening reception on Thursday, March 10th 6pm-8pm. Artomatic Takes Flight March 3rd - June 25th, 2011 Registration Deadline: February 15th (or until full) Opening Reception: March 10th, 6-8pm @ DCA Register to exhibit at: http://bit.ly/Register-ArtomaticTakesFlight smARTpower Now Accepting Applications The Department of State's Bureau of Educational and Cultural Affairs smARTpower sends U.S. artists abroad to collaborate with youth and local artists in the creation of community-based projects in China, Ecuador, Egypt and Ghana among others. The program is designed to stimulate discourse around social issues including the environment, health and freedom of expression. Artists will conduct workshops, teach master classes and perform other outreach activities while abroad. Interested artists can apply online. Deadline is Monday, February 28th. Seeking Submissions for The Advisory The Joan Hisaoka Healing Arts Gallery The Joan Hisaoka Healing Arts Gallery, located in the heart of D.C.'s historic U Street corridor, is in the midst of developing an Art Advisory, a full-service entity of the gallery. The Advisory will serve corporate and individual collectors, with a special focus on clients in the healthcare setting. The gallery currently seeks submissions to support its developing advisory services. Individual art works will not be selected from the call; rather, selected artists will be invited to be non-exclusively represented by the Advisory. Chosen Advisory artists will work with the gallery to sell existing works or to create commissioned pieces specific to future clients' needs. Visit the website for details. Materials must be postmarked by Wednesday, April 6th. Brand advertising is what you see, every time you watch a TV commercial. A product or service is presented in a great light, but with no obvious call to action. They simply want to build familiarity of the brand and make you feel good about it. It’s a model that generates billions in sales every year. Then there’s direct response advertising. You see examples of this, every time you watch an infomercial. Unlike a typical commercial, they not only show the product, but keep asking you to buy it. They offer you toll free numbers and show you all the payment options they have. The whole deal is done via the infomercial and it’s a very powerful way to make sales.
Direct response marketing is also the only kind of marketing you will hear most Internet based marketers mention. Despite all the facts that suggest the opposite, it’s fashionable to say that brand marketing is dead and a waste of your time. Brand marketing is not dead though... want to know why? Continued on next blog! Brand advertising in small businesses
There are 3 people who work in my local coffee shop, who each have the new Samsung Galaxy S. They work different shifts and hardly see each other. They are not friends and their ages range from around 17 to about 50. None of them went for an iPhone or a different Andriod phone or a Windows phone. They ALSO bought their identical phones from the exact same shop; even though it was considerably more expensive than buying their phone online. The shop? It’s the small, independent phone shop directly opposite where they work 8 hours a day. The one that had a huge Galaxy S banner in it’s window for months. Yes, it could be a total coincidence, that 3 people of differing generations would all go for the same, relatively expensive smart phone. BUT it’s also very possible that it was not coincidence at all, but just another example of what marketing professionals see all the time; people picking the option that’s most familiar. They saw that banner hundreds of times a day, consciously and unconsciously. Through that simple, inexpensive piece of brand advertising, the small, independent phone store created a situation for the coffee shop staff, where:
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