Some of the most savvy small business owners today, use content marketing to educate their prospective clients and engage them. For example, they write regular, valuable blog posts, which offer useful information that will be of direct interest to their ideal profile of client. This information is then search engine optimized and shared across social networks, by people who find it useful. The people who find it useful are, of course, those ideal prospects it was written for. Then, when these people need someone with your expertise or products, you become massively more likely to get their inquiry and business, than some guy they find in a directory.
It works beautifully.
So, today’s informed small business owners are transitioning; from pestering the people on the lists they bought, to attracting inquiries by regularly showcasing their expertise.
When handled correctly, this can be an amazingly powerful form of marketing. It’s also a fraction of the cost of advertising and mailings etc, and the results can be amazing.
If you want to join the new school of small business marketing, it requires some new skills and a mindset change. The mindset change is easy enough. It’s the shift from pushing sales messages to sharing ideas or education. It’s about remembering that whilst people LOVE to buy things, they HATE to be sold to.
It works beautifully.
So, today’s informed small business owners are transitioning; from pestering the people on the lists they bought, to attracting inquiries by regularly showcasing their expertise.
When handled correctly, this can be an amazingly powerful form of marketing. It’s also a fraction of the cost of advertising and mailings etc, and the results can be amazing.
If you want to join the new school of small business marketing, it requires some new skills and a mindset change. The mindset change is easy enough. It’s the shift from pushing sales messages to sharing ideas or education. It’s about remembering that whilst people LOVE to buy things, they HATE to be sold to.