Titles really matter. A good title creates expectancy and motivates people. It captures people’s attention. It causes them to read on. Whether it’s the title of; a book, a website, a blog post, a report, a marketing email/letter, a group, a podcast or a twitter account etc, you should carefully craft the most compelling title you can. Many small business owners will spend a huge amount of time, for example, writing a blog post or marketing letter, then spend 5 minutes thinking of a title. They then end up with a great piece of work, which few people are motivated or compelled to read.
What titles do you use, for the products and services you provide? How motivating are they, for your prospective clients or customers? If you think there may be room for improvement, here are a few suggestions on how to develop more inspiring titles.
In my experience, the title is the most important single element in written marketing. If you are going to invest some time in improving your copywriting skills, this is the area to start. It can improve your marketing results by thousands (yes thousands) of percent!
What titles do you use, for the products and services you provide? How motivating are they, for your prospective clients or customers? If you think there may be room for improvement, here are a few suggestions on how to develop more inspiring titles.
- If you want more people to read and share your blog posts, look at the blog titles used on the most read and shared blogs. Most blogs display the number of times a post is tweeted, giving you an indicator of how popular each title and post is.
- If you want a better title for your next book, check out the best selling business books. Remember: there’s a big difference between the best selling books and the best written books. Some great books sell a handful of copies and some dross sells by the truck load. Look at the best selling books list and search for common themes in the way a title is structured.
- If you want to write attractive email marketing or direct marketing (mail shot) titles, look at the marketing emails and mail shots that YOU opened. Think about it, most of the offers you get go straight into the bin or are deleted. Very few have titles or subject lines, which actually inspire you to open the letter or email. Keep a file with everything that motivated you to “read on.” Don’t just copy them though – LEARN from them. That’s where the real value is.
In my experience, the title is the most important single element in written marketing. If you are going to invest some time in improving your copywriting skills, this is the area to start. It can improve your marketing results by thousands (yes thousands) of percent!